Better Health Outcomes Through Everyday Behavioral Change
The vast majority of healthcare behavioral modification programs targeting chronic conditions require drastic, wholesale changes by the patient. While these approaches lead to positive outcomes, they are hindered by low-adherence and low user-satisfaction among underserved and low-income households, limiting their overall efficacy and adoption.
SIT affects everyday behavioral change in underserved populations by combining financial incentives, population-specific education and low-effort tweaks to daily behaviors. The result is persistent behavior change that users love to adhere to, resulting in a greater scale of positive outcomes and greater cost-savings for payors.
An enormous amount of time and money has been spent getting people hooked on digital products and harnessing their personal data to get them to buy more junk. We believe that the hundreds of billions of dollars that have been invested in those products and tools can be used for good, and that instead of using behavioral science to get users to buy one brand of toothpaste vs another, we can use the same infrastructure and methodology to change peoples’ behaviors in ways that make them healthier.
We believe that behavioral change is the best way to treat a range of conditions, and to prevent those same conditions from being developed in the first place. We build digital products that users love because they help them change their behaviors in easy, incremental, and effective ways.